With a philosophy firmly rooted in British menswear, Farah craft pared-back classics for modern living, balancing aesthetics with function, for design with true permanence.

Ben Sherman was a legend in his own right. A man described as ‘always embracing the new and the different’; someone constantly searching for the best of things. He disliked regularity, preferring to search out things that were perceived as unavailable to him. He was a passionate businessman with an artist’s soul.

He created a way of thinking that has helped create a global brand today. His passion for original thinking and rejecting the normal and mundane has left a legacy that can still be witnessed today.

Known for its unique, humorous and detail-oriented clothing, Original Penguin offers a full range of men’s, women’s and children’s clothing, accessories and fragrance. Original Penguin, founded in 1955, is present in the U.S, Canada, Europe and South America with over 1,250 points of sale, more than 61 Original Penguin mono-brand stores worldwide and two dedicated e-commerce websites.

33 Joints are thrilled to have Firetrap Footwear back ‘home’. The product team at 33 Joints were responsible for creating iconic footwear with adistinctive Firetrap twist and pioneered new categories for fashion branded footwear.

The Firetrap brand, founded in 1991, is the edgy, sexy and urban UK denim brand. All elements of the brand, including clothing, shoes and accessories are designed in London.

Blowfish Malibu continues to be a predominant part of the business, with a niche developed across Europe for their style of ladies’ footwear. 33 Joints work closely with the brand, based in Malibu California, to ensure product is relevant for the European markets and bespoke marketing campaigns aim to highlight the off beat personality of the brand. The range combines comfort with quirky stylish flair, it is eye catching yet true to the basics.